Learn About 8 SEO mistakes to avoid to boost your Google ranking ! Google updates its algorithm 5-7 times a week to ensure search results stay relevant. The day Google users stop being satisfied with search results, Google’s business goes downhill. Google’s mission is to connect people and information, which is why its search results are truly accurate.
Due to the drastic frequency of updates, a search engine optimizer often finds himself with outdated information and tactics that are no longer useful. These outdated tactics and habits are also riddled with the Internet.
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Let’s go over 8 search engine optimization tactics that are no longer worth using.
These Google optimization tactics are no longer useful and many of them hurt your site’s visibility in search engines.
1. Keyword Stuffing
While keyword research is one of the most important things in search engine optimization, there is content for people. Text that constantly repeats a particular word or phrase is not readable. When content is unreadable, it’s not the kind of search results Google wants to provide its users.
Google is also very precise about the amount of keyword usage, I recommend no more than 3% of the amount compared to other words.
Google also understands synonyms and their use even reinforces the site’s relevance to the original keyword.
So consider search engines when creating content, but don’t forget that your content is for people.
2. Hide text from people
The cover-up tactic is already very old. It means providing different content to search engines and to people. In its simplest form, cloaking was white text on a white background. That way, readers didn’t notice it, but Google, which interprets the site as text, did find that text.
Often, it was the keywords and search phrases that wanted the page to appear in Google that were repeated in the “invisible” text.
This tactic will soon be 10 years old, so don’t offer visitors content other than Google’s.
3. Create keyword links
As recently as 2011, an easy way to promote a site with a particular keyword in search results was to link to the page and use the exact keyword being promoted for as the anchor text of the link.
Google took a new line with the “Penguin” update in 2012 And today, a site’s search engine visibility can be ruined by the wrong kind of link building.
The “penguin” update targeted link spammers, and these exact anchor text links were severely penalized.
Most of the time, naturally occurring links use the brand name, company logo, etc. In reality, linkers rarely directly use the keyword that the company hopes to find their site with.
When creating/getting links, you should check that the number of exact anchor text links does not exceed 20% of the links.
4. META keywords -tag
The META keyword tag tells which keywords the content of the page is related to.
The content of this tag is only visible from the source code of the web page, so it is not directly visible to visitors to the page. Certainly, this is why the keyword tag was being misused. Many sites tag a destructive amount of keywords, and yet words that have nothing to do with the content of the page.
There are still sites on the web whose keyword tag is full of keywords. This is useless as the META keywords tag does not affect search engine rankings. It’s a handy way to let your competitors know what keywords your site is expected to find in search engines.
I recommend keeping the META keyword field blank.
5. Automated Link Spamming
Dozens of bot/program comments still appear on our blog every day. Nike shoes, expensive bags, etc. This Google optimization technology hasn’t worked for years.
These bots, or software, look for commendable sites and leave a comment and link with a specific anchor text. This is for the site to be linked in the comment to rank higher in search engines. Of course, these comments won’t be made public until they’re on our blog, but we’ll see when they come out each day.
This spam does not work, rather it will destroy the visibility of the site in the search engines.
6. Link exchange
Link exchange works like this: “You link to my site and I will link to you”. This once worked to some extent, as long as the sites were similar in theme.
However, services were created for website owners to create a profile and exchange links with each other. Different topic pages linking to each other and often from the example.com/links page. Such links have no value and Google has removed their investment impact.
However, this does not mean that you cannot link to your partner’s site. However, keep in mind that link variation does not work as a Google optimization tactic.
7. Copy content
this was done before Google “Panda” Update Quite. Sites copy the content of others and thus hope to rank high in search results. However, search engines are really precise about double content. This is called the “Duplicate Content” problem.
So keep in mind that your website content should be unique, not copied text.
The problem is especially in online shopping. There are many products and writing a unique product description for them is tedious. It feels easy to copy the product description from the importer or manufacturer.
However, in e-commerce, this means that the products and really the entire site will not be found in the search engines and will get traffic from there. Since organic search engine traffic is what often makes a business profitable, it’s not worth correcting when writing product descriptions.
8 Purchase Links
Google guidelines do not allow the purchase of links. Sites that sell links get caught fast and sites that buy them get caught.
Links are the voices of Google to help sites win on certain searches. So they affect search rankings a lot and that is why Google is very specific about it as well. Google has a whole team that specializes only in link spam, which also buys links. Google also encourages people to disclose link sellers and their buyers.
Therefore, buying links is definitely an unprofitable tactic in Google optimization to increase search rankings and its risks are really high in the long run.
With Google’s algorithm update rate so high, ways to get on Google become outdated just as quickly. I recommend checking that none of the above eight methods are used further on your site, at least without inadvertently hurting your search engine visibility.
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