4 ways to increase the effectiveness of your AdWords advertising with the offer ! To get the most out of your Google AdWords campaign, you need to be able to create an irresistible offer. With a compelling offer, you get the lowest possible conversion cost for your campaign. With an irresistible offer, the so-called With an “excellent offer” you save huge sums on your advertising, this is the reason why no one pays attention to your advertising, turning a seeker into a user who clicks and a user into a client. Create an offer that your campaign objective must be dumb not to capture!
Google Adwords PPC Campaign Framework:
- Campaign settings.
- The design guarantees the result.
- Keyword research.
- Create a valid offer.
- Write eye-catching ads.
- Create a well-convertible landing page.
- Install conversion tracking.
Here’s how to create your own offer:
- Analyze competitor offers.
- Choose the structure of your offer, for example:
- Free sample
- Special discount
- free gift with order
- free information
- What is an irresistible offer:
- Valuable. (Price and value produced)
- Credible + Story.
- Eliminate the risk.
- Call to Action/Deadline
Analyze competitor offers.
It is always good to know what your competitors are doing. So start by searching Google for your main keywords. What kind of offers are your competitors making? A good way is to write them down. You can use it as help Google AdWords for Dummies* Checkmate Matrix, written by Vitruvia employees, which is a good basis for reviewing both competitive offers and advertisements. The book is worth a read if you’re considering doing Google AdWords advertising yourself.
Depending on your industry, you will see different offers. It is also possible that there are no offers in the ads. This means easy separation for you, as well as a lower conversion price. We talk about competitors more than enemies, but Sun Tsu already understood how important it is to feel the competition.
Choose the structure of your offer
Once you’ve reviewed your competitors’ ads, you can start thinking about what kind of offer you can make. Also, be sure to consider your competitors’ offerings. If your keyword contains 11 ads, all with the same bid, it’s highly unlikely that you’ll need to start with the same bid. Therefore, the offer must stand out from the crowd.
Your own industry also affects. What kind of offer can be made. Can you give a money back guarantee for your service? Free 30 day trial period for your software? A free ebook on Google AdWords advertising? Irresistible offers include: money back, free, special discount. Pick at least two and write your own ad and landing page for both and see which offer is most effective in your market.
What is an irresistible offer?
- Eliminate the risk
- calls to action
Your service or product must be more valuable than the price you are asking. This does not mean that the price should be cheap. Your landing page must convey very clearly and quickly the value that your product or service brings to your buyer.
In order for your offer to be credible, you must justify why you are offering such a large discount, eg, stock clearance, opening offer, etc. If your offer includes an incredible amount of traffic and sales to the buyer’s online store, ask for a referral from your satisfied customer and place them on your landing page. This is also the call. social proof. It is much more believable to have someone from the outside tell your story than simply praising your product or service.
Eliminate the risk:
For example, a money-back guarantee and a 30-day free trial completely eliminate risk. A person is much more afraid of being eaten by steam than he thinks he’s getting something good out of it, so it’s important to eliminate the risk. Whenever possible, add a guarantee to your offer.
Calls to action:
Make it very clear in your ad and landing page what you want the person who comes there to do. Make this as simple as possible because it is very easy to go to the next page on the Internet. The visitor usually does not dare to think for a long time about what to do next. Make a clear call to action, which can include “Download a free brochure”, “Read more”, “Start a free trial”, etc. A limit on the offer is also a very effective way to get people to make a purchase decision, “good only until 1.5”, “Sale ends today at. 12:00 p.m.
The offer should be settled as quickly as possible when your potential customer reads your ad. Remember. that the same offer should be easily found on your landing page, which is where your ad click lands. If your offer is not found, the visitor will leave and thus you will have wasted the price of a click.
Thanks to effective AdWords advertising, we have been able to bring a record number of potential customers to Visma Software.