Don’t waste your money! Install Google Adwords Conversion Tracking ! If you don’t set up proper tracking of conversions and sales for your Google Adwords campaign, you will surely be wasting 100% of your money. To maximize the return on investment (ROI) of your Adwords advertising, you need to track your entire sales process, from keywords to customers.
Like all digital marketing, Tracking results is how other advertising mediums outperform.
“If you don’t track your Google Adwords campaigns, you might as well stop your advertising” – Andrew Lolk.
Google Adwords PPC Campaign Framework:
- Campaign settings.
- The design guarantees the result.
- Keyword research.
- Create a valid offer.
- Write eye-catching ads.
- Create a well-convertible landing page.
- Install conversion tracking.
Adwords Conversion Tracking
Google AdWords advertising tracking is constantly improving, and linking your Google analytics account to AdWords will give you even more insight into how your campaign is performing. However, our sole focus on this blog is getting effective conversion tracking for your AdWords campaign.
Conversion tracking makes it easy to see how effective your AdWords advertising really is. Tracking also makes optimizing your campaign much easier.
With Google AdWords conversion tracking, you can use keyword accuracy to find out how much money your campaign has brought into your inventory. That is precisely why we advertise on adwords, since its effectiveness cannot be guessed, it can be seen directly from the campaign figures.
For example, if you sell hoodies online, you’ll see that a store’s price for the keyword “black hoodie” is $6.70, which means you need to use $6.70 for clicks to sell a hoodie. hood. If your margin per sweatshirt is €20, you are already earning €13.30.
In this way, you will see that your profit margin is quite high and you can consider increasing your keyword bid a bit because by getting more clicks, you will sell more sweatshirts and earn more.
Other Adwords advertisers:
If you’re not an online merchant, conversion tracking is still an important part of your campaign. Whether you are selling a product or service, the purpose of your website is to get you contacts (people/businesses) who are interested in your service or product. With very simple math, you can calculate the price value of a prospect.
Calculate your average deal size and track how many leads you need on average to secure a deal. If you calculate that your business is worth it, if the cost of a transaction is €200 and you get one transaction for every ten contacts.
In this case, the maximum price of the lead can be calculated as follows:
Business costs / required number of leads, i.e. €200 / 10 = €20.
So as long as you make sure your campaign’s conversion price stays below $20 and you always get one in ten AdWords leads, your AdWords advertising is profitable.
How do I set up conversion tracking?
To set up AdWords conversion tracking, you’ll need to sign in to your AdWords account. In the “Tools” menu, you will find the “Results” tab, click on it.
Then click the red “+ RESULT” button.
Give the result a descriptive name. The “Contact” used in the example, for an online retailer, would be, for example, a “sale” or a “ready-made store”. Select a web page as the result source type.
On the next page, you can specify the details of your results. It may seem overwhelmingly complicated at first, but it’s not. All you have to do is enter the following information:
- In the dropdown menu, you can choose other pageviews, buy/sell, login, recommend, or keywords as your conversion rate. (In practice, no matter what you choose, choose the category that best describes the result you’re tracking.)
- You can choose how long you want to track your clicker from one week to 90 days. Indicates how long it takes for a click to generate a conversion.
- Each result has the same value. (Here you can enter the value you calculated for the maximum price above, which you can pay for the prospect. In that case, each contact is worth €20.)
- Each result can have a different value. (By editing the tracking code, you’ll be able to get the total value of your purchase directly in AdWords and see your campaign sales in euros. This is a bit more advanced technology; we’ll help you with that in the future.)
- Do not specify a value. (No value is assigned to the result.)
Page description language:
- Almost always the default: HTML.
- You can set up a little notification for your page that you’re using Google’s site statistics tracking.
- You also cannot add an alert.
- Duration of impression conversion tracking, you can select from 1 to 90 days. (An impression is when someone sees your ad but doesn’t click on it and comes to your site through another process and completes the conversion.)
Once you’ve selected the appropriate values for your business, click Save and continue.
If you maintain your own site, select “I’ll make changes to the code myself” and copy the code into the field and add it to the “thank you for your order/contact” page on your own website.
If you can’t add the code yourself, please send the code to your webmaster, who will then add the code.
So here are the basics of tracking your Google AdWords campaign. This is also the seventh and last blog of the AdWords school. With these lessons, even a new AdWords advertiser will be able to avoid the worst mistakes and ultimately land a profitable campaign.
The difference between converting an AdWords campaign to generating an AdWords campaign is quite big, if you want to play it safe and get proven productive marketing that will bring you more money than you need, please contact us.
We are constantly creating campaigns for a wide variety of industries and would be happy to help you.