Learn About How to Create a Sales Landing Page ! Even if you have an AdWords campaign with well-chosen keywords and a great click-through rate (CTR) on each keyword, you won’t get the desired conversion (sales) from your campaign unless your landing page is correct.
Improving landing page conversion is one of the most effective ways to improve the performance of your entire AdWords advertising campaign.
Google Adwords PPC Campaign Framework:
- Campaign settings.
- The design guarantees the result.
- Keyword research.
- Create a valid offer.
- Write eye-catching ads.
- Create a well-convertible landing page.
- Install conversion tracking.
What is a landing page?
Let’s first define what we mean on landing page that we are all talking about the same thing. In this case, the landing page is the page the visitor will be directed to after clicking your Google AdWords ad.
The purpose of the landing page is to get the visitor to achieve the goal of your advertising campaign. The goals on the landing page can be to sell, fill out a form, provide an email address, or sign up to list a few. The purpose of all pages called landing pages is to get a visitor to convert, that is, to achieve a certain marketing goal.
Basics of a good landing page
- Always redirect traffic to the landing page designed for your campaign. (DO NOT visit the home page of your site)
- An eye-catching title. (It’s a good idea to have the headline directly related to the ad before the click, so the page visitor knows they’ve come to the right place.)
- Restrict browsing to reduce distractions. (You want your landing page visitors to perform only a specific function)
- Irresistible offer. (The site visitor doesn’t bother looking for the deal you promised, make that clear.)
- A clear call to action, Call-To-Action. (What you want the visitor to do on the page, preferably “in the top half of the page”, i.e. can be found without scrolling the site)
- Simple textual content focused on benefits. (Lists work great!)
- Credibility / social affirmation
- Recommendations from satisfied customers
- Mention of your service/product in the media
Specify a goal for the landing page
Think about what the goal of your landing page is. Don’t set multiple goals on a single landing page, but rather one clear goal. Once you’ve decided what it is, check out your competitors’ landing pages. Look for similarities and choose features that you think fit these guidelines.
Also take into account other features that you will find on the pages of your competitors. You can add them to your trial plan. Landing page parts are things you don’t have to guess right away. Ongoing testing will help you determine which landing page works best for your customers.
Good title and clear offer.
Once you’ve enticed a prospect to click your ad, you’ll expect to find the same offer on your landing page. If you direct them to the main page of your site, which is not related in any way to the offer/product/service you are advertising, you have wasted the cost of a click. Online, the visitor hits the back button very quickly. According to research, you have 5-10 seconds of time to convince a visitor that they are on the right page.
So use the page title and subtitle effectively. They should clearly tell you what value your offer will bring to the buyer.
Tell us the benefits
Most people don’t read web pages, but quickly scan them with their eyes. Therefore, it is important to make known its main benefits to these page scanners as well. Headlines and lists are eye-catching. Try to summarize the benefits of your offer in a list of five points.
- The first benefit
- Other benefit
- The third benefit
- The fourth benefit
- The fifth benefit
Also, throughout your landing page planning, be sure to think about the question your visitor constantly asks: “What’s in it for me?” / “What’s in it for me?”
Your landing page should be made with your customer in mind, not your product, so tell us the benefits first, then the features.
call to action
“A confused mind always says no”
It is very easy to get sidetracked from one site to another online. All it takes is a little distraction and we’re already many pages away from your landing page.
So make your call to action clear. A clear button that tells you what happens when you press it. “Place your order here”, “Download the free brochure”. Put the buttons in distinctive colors, the arrows in the direction of the shape and the button work well as gaze guides. If your landing page has an image of a person, place the gaze of the person on the form towards the form and the button, because the gaze of the person in the image controls the gaze of the person browsing the site.
Explain this on your landing page so even a hamster browsing the web knows what to do next on your landing page.
Man is willing to work much harder to avoid loss than to make a profit. He reassures his visitors that his offer is good and reliable.
Here’s how to create reliability:
- Customer recommendations.
- Mentions of your product in the media.
- Customer rating. (Don’t praise yourself, let customers take care of it)
- Social acceptance. (How many people like the product On Facebook, Google+ at service. A man is a herd animal if many people like him too)
- Familiar logos also convey a sense of trustworthiness to your site. (It is no coincidence that online stores list the logos of family banks, visa, Mastercard, etc.)
The great thing about internet marketing is that you can accurately analyze and verify the effectiveness of your advertising. So don’t settle for your best guess, but constantly test the different elements of your landing page. What is the best title, image, text, call to action. The way to convert is if you first list the benefits or features of the product. Vary different offers, emphasize different points about your offer.
To make testing possible, here’s how to set up conversion tracking.
If you want to enjoy effective Internet marketing, we will be happy to help you! Avoid the most common mistake in setting up your Display Network campaign