From 2019 to 2020 there has been a big change in all fields due to the impact of the pandemic. Can anyone be sure that when it comes to 2021, everything will return to a new normal? In this article you will find the changes and trends in affiliate marketing that are happening in 2021 and are likely to continue in the future.
Over the years, the trend of doing affiliate marketing has also changed a lot and is significantly influenced by the national and smaller scale. The global pandemic not only changes people’s daily lives, but also has a huge impact on the world economy.
In the age of shifting to digital technology and the online experience, many businesses have relied on affiliate marketing to get them through this phase.
The affiliate marketing industry is also one of the industries that has had a huge impact on the economy since the outbreak of the Covid-19 epidemic. However, affiliate marketing also encounters many difficulties in the process. Because many people have controlled themselves and cut all the expenses of life to stabilize their finances during the days of the pandemic. Therefore, the purchase rate will also be greatly reduced, which means that the commission rate will also be lost a bit.
There are also quite a few predictions for 2021 and the far future, including that offline shopping will increasingly lose its appeal, rather than online shopping. This is also an opportunity for the affiliate marketing industry to develop.
If you try to do a Google search for affiliate marketing trends in 2020, you can see many articles cited saying that affiliate marketing is a thing of the past. However, has affiliate marketing or affiliate marketing really been forgotten?
The answer is definitely no. Because many important affiliate marketing analyzes have been done, it has been found that the investments continue to increase steadily.
As such, it is safe to say that the industry is booming, although marketing trends and practices have evolved over time, especially as the virus has changed most end-consumer habits.
As more and more activities gradually move to online platforms, affiliate marketing is becoming a trend that fits the current situation.
However, not everyone can get back on their feet with affiliate marketing. Especially in a stressful epidemic situation, working remotely is the most effective solution. On the other hand, the main Internet platforms are imposing somewhat stricter advertising policies. At the same time, they are limiting combiners to new shows and investing in better content regulations.
Most affiliate marketing trends initially have significant changes to adapt to the current economic context. There will be many other surprises in terms of affiliate marketing that will break out in the coming months.
Over the years, the Amazon e-commerce platform is gradually reducing affiliate marketing commissions. It may even be possible to suspend some cooperative program activities to survive this crisis. Not only Amazon, but also many other partners, choose to reduce commissions in early 2020.
Nature and Bloom founder Ahmed Mir once shared that the corona virus and affiliate marketing’s reduced commission policy has reduced his total revenue by 50%.
“Amazon is the world’s largest affiliate network and recently announced a 70% reduction in referral fees for most multi-category products. I own a website in one of the niches that experienced the biggest drop, causing my earnings on that site to drop over 50%.”
The growing economic uncertainty has not only lowered commission rates, but has also led some marketers to face a complete halt to affiliate programs. The effects of Covid-19 have shaken the entire economy without warning.
Although there are still many difficulties, there will be products and services that will be widely used during this period. It is important to change marketing trends accordingly in order to bounce back in the midst of this gloomy market.
Affiliate marketing still exists and still generates passive income for participants. However, knowing how to take advantage and work is effective. Before you start planning, it’s important to find out what’s going on.
In addition, consumer purchasing trends are also gradually changing significantly. This will lead to an uneven change in the amount of website traffic. Sales of bicycles, motorcycles and tourism… everything fell. However, on the contrary, sales of home exercise equipment are booming, and electronic devices are also selling well.
On the other hand, when ad revenue declines, some businesses will also have to deal with declining organic traffic. Most people will be trapped in their homes. As a result, overall engagement won’t be high, and relying heavily on ad revenue will no longer be a smart move.
Affiliate marketing or affiliate marketing will no longer rely heavily on automation. This will help promote competition around the world to make things fairer. Affiliate marketing platforms provide great support to people who want to work from home, helping them to enter the new work environment. Many digitally savvy people will benefit from SEO campaigns or paid advertising. For those without experience, this will be the stage to learn before doing it in practice. However, this stage is also fast, the most important thing is that you must dare to do it.